For a while I have been looking for a way to earn a living doing what I’m passionate about and after watching some inspiring videos of Gary Vaynerchuk at different conferences I decided to purchase his book “CrushIt”. After browsing books on the amazon.co.uk I came across the kindle ebook enhanced version of the book for £7.03 inc vat. The ebook downloaded to my kindle app on the iphone within minutes and synced well with the kindle app for the Mac. The enhanced part of the book has short videos from Gary with tips, comments and interviews to do with the chapters topic.
In the book Gary talks about developing your personal brand and why everyone needs to / should develop their personal brand. Gary explains in detail why developing your brand is crucial in this digital age and how to use social media as a tool to do this. He explains how you need to consistently ‘hustle’ with other people and be genuine.
Gary talks about using the medium that you are most comfortable using and can do well to create great content. If you can write then write blog posts, if you have a good voice then create audio (i.e. podcast), If your comfortable in front of the camera then try video.
Favourite quotes from the book
Love your family. Work superhard. Live your passion.
Everyone – EVERYONE – needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity.
Learn to live your passion and you’ll have all the money.
In the chapter “Choose your platform” he only mentioned Wordpress and Tumblr. But he could have mentioned other great blogging platforms such as Posterous or SquareSpace. Although Wordpress and Tumblr are good tools for creating a site to publish lots of content and the book was published a few years ago when Posterous and SquareSpace were in their infancy
Conclusion
I found the book inspiring and full of useful and clever information on making your brand a business. After reading this book I would recommend CrushIt! to anyone who is looking to work everyday doing something that they love or are passionate about. Gary Vaynerchuk’s next book “The Thank You Economy” will be out March 2011 and it is at the top of my book to buy list.
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